WhatsApp/SMS Marketing Copy

Create a complete WhatsApp and SMS marketing campaign for the following business:

Business: [NAME AND TYPE]
Product/Offer: [WHAT YOU ARE PROMOTING]
Audience: [SUBSCRIBER DEMOGRAPHICS]
Relationship Level: [NEW OPT-IN/EXISTING CUSTOMER/VIP]
Campaign Goal: [SALE/EVENT/ANNOUNCEMENT/RE-ENGAGEMENT]
Compliance Region: [US/EU/GLOBAL]

Please generate the following six sections:

## Section 1 — Promotional SMS Messages
Write five promotional SMS messages, each 160 characters or fewer for single-segment delivery. Each message should have a clear hook in the first five words, a concise offer, and a direct CTA with a shortened link placeholder. Test different approaches including urgency, exclusivity, social proof, curiosity, and direct discount. For each message note the character count and explain why the approach works for SMS specifically.

## Section 2 — WhatsApp Marketing Messages
Write five WhatsApp messages of 200 to 300 characters each that take advantage of WhatsApp's richer formatting options. Include strategic use of bold text, emoji (used sparingly and purposefully), and line breaks. Write messages that feel conversational since WhatsApp is a personal messaging platform. Include a CTA that leverages WhatsApp's interactive features such as quick reply buttons, list messages, or media sharing. Create a WhatsApp catalog promotion message for businesses using the catalog feature.

## Section 3 — Transactional Message Templates
Write six transactional message templates including order confirmation, shipping notification, delivery confirmation, appointment reminder, payment receipt, and account update. Each should be informative, branded, and include a subtle cross-sell or engagement prompt. Keep transactional messages under 320 characters for SMS and format them clearly for WhatsApp. Include the legally required identification and opt-out elements.

## Section 4 — Automated Sequence Messages
Create a five-message welcome sequence for new subscribers. Message one is the immediate opt-in confirmation and welcome. Message two sent on day two delivers a valuable tip or resource. Message three sent on day five shares a customer story or review. Message four sent on day seven presents a first-purchase incentive. Message five sent on day fourteen re-engages or segments the subscriber. Write each message with appropriate timing notes and branching logic for responders versus non-responders.

## Section 5 — Re-Engagement Campaign
Write a three-message re-engagement sequence for inactive subscribers. Message one is a friendly check-in asking if they still want to hear from the brand. Message two offers a compelling reason to re-engage with exclusive content or an offer. Message three is a final message before list cleaning that asks them to confirm their subscription. Include subject lines for RCS-capable messages. Address the emotional tone carefully since these messages should feel caring not desperate.

## Section 6 — Compliance & Best Practices Guide
Provide a compliance checklist covering opt-in requirements, message frequency caps, quiet hours, and mandatory disclosures. Include opt-out message handling templates. Write an opt-in confirmation message template that sets expectations for message frequency and content type. Provide send time optimization recommendations by day and time. Include metrics benchmarks for SMS and WhatsApp campaigns covering delivery rate, open rate, click rate, and opt-out rate. Outline a testing strategy for message timing, copy style, and offer type.